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ABOUT US


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SWAY was founded by NYC native Cindy and Seoul/Calgary native Dennis—two friends with a knack for turning random moments into big ideas.

It all started in the winter of 2023 at a Tribeca dive bar, the kind with sticky floors but 

somehow $18 cocktails. While catching up, Cindy watched in equal parts amusement 

and horror as Dennis powered through his 15th can of a certain American hard seltzer. 


“Do they not have this in Korea?!” she wondered aloud.


The answer, delivered between sips, was a simple yet heartbreaking answer, “No.”


And just like that, SWAY was born— because no one should have to live without 

good hard seltzer. 



Why We Made SWAY

We started SWAY because we were tired of drinking boring stuff.


Beers weighed us down.

Highballs hit more like slurpees.

And soju? Soju tried to kill us. Many times. 


We wanted a drink that didn’t punch our taste buds, destroy our stomachs, or make us question our life choices the next morning. Something light, clean, real — but still strong enough to make karaoke seem like a good idea.


So we made SWAY:

Vodka-based, real fruit juice, sparkling water, 110 calories, no weird fillers. 


Drink it when you’re chilling.

Drink it when you’re raging.

Drink it when you're just trying to survive yet another wedding buffet.


However you sway, just SWAY.





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